Stop Guessing.
Start Optimizing with Real Data.
Connecting MarTech, Data, and Technology to drive ROI. I help companies turn incomplete tracking into clear, actionable growth strategies.
Most companies invest in digital marketing without knowing which channel generates sales.
Decisions are based on assumptions, not data. This leakage in your funnel is costing you more than you think.
Expertise
Core Services
Marketing Technologist (MarTech)
Bridging the gap between marketing goals and technical infrastructure. I build the stack that supports your growth.
Analytics & CRO
Implementation, GTM audits, and Conversion Rate Optimization to scale efficiently.
Customer Journey
Mapping the digital touchpoints that lead to conversion, identifying friction at every stage.
CRM & Automation
Optimizing CRM performance and automating workflows to reduce manual overhead and CAC.
How I Do It
A systematic approach to transforming data from a cost center into a growth engine.
Advanced Tracking
Implementing server-side tagging and robust GTM containers to capture clean, accurate data regardless of browser restrictions.
The Single Source of Truth
Connecting GA4, CRM, and Ad platforms (Meta, Google Ads) to ensure your data matches your bank account.
Actionable Dashboards
Building custom Looker Studio reports that focus on ROI and CAC, not just vanity metrics.
Funnel Optimization
Using data insights to run A/B tests and technical tweaks that directly lower your acquisition costs.
Measurable Results
Why precision matters in your marketing stack.
| Metric Area | Typical Client Baseline | Post-Optimization | Primary Benefit |
|---|---|---|---|
| Data Accuracy | 60-70% (Incomplete) | 98%+ Accuracy | Greater Clarity |
| Ad Spend Waste | 15-30% on non-converting ads | < 5% Waste | Better Budget Allocation |
| Conversion Rate | Varies (Assumption based) | +25% Avg. Lift | Increased Conversions |
The Tech Stack I Master
Ready to Stop Guessing?
Take the first step toward data-driven growth. Let's audit your current tracking and find the missing ROI.